During the course of the last few years, Internet has become one of the most important media in shaping popular discourse, which, among young people, has already overtaken both radio and printed media in its impact. Campaigns based on Web 2.0 communities represent a new generation of online campaigns, which offer cheaper and more target group-specific access than any other tool.
Policy Solutions, which is among the first organizations to carry out Web 2.0-based political campaigns in Hungary, undertakes their complete implementation as well as their planning. The aim of these campaigns is to live with the publicity possibilities of community portals, video-sharing applications, blogs, chat and forum services and online advertisement. Such campaigns are planned to reach target audiences and change their attitudes in a cost-efficient way.